Life Begins At...

The Retiree Magazine Summer 2011-12

Life Begins At.....

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Blackmores muscles in on a new health concern Muscle loss, and the maintenance of muscle, is set to become a health focus in Australia. To help address this health issue, Blackmores has just launched Acti-Life Protein Powder Plus, a new whey protein powder. Muscle health isn't just something for bodybuilders and weightlifters. We use our muscles for all kinds of daily activities, like getting out of bed, rising from a chair, climbing stairs and lifting our grandchildren. A decline in muscle health has a negative impact on overall quality of life. Professor David Cameron-Smith, Chair in Nutrition at The University of Auckland says,"While most people know that osteoporosis contributes to an increased risk of falls and frailty in the elderly, it is not as widely known that it's not just bones that keep the elderly upright – it's also healthy muscle. To help improve muscle health, it is important to undertake regular gentle weight-bearing exercise as well as having adequate and regular protein intake throughout the day, not just in one big meat meal at night." Blackmores Director of Education, Pam Stone says, "In addition to changing the way people consume protein in their daily diets, a supplemental whey protein 102 THE RETIREE SUMMER powder like Blackmores Acti-Life Protein Powder Plus can provide a good quality protein top-up." Carmen Coulter, Blackmores Group Marketing Manager, says "We understand the Australian Government is now starting to take notice of the issue of muscle loss so we know there is a real need for products like Blackmores Acti-Life Protein Powder Plus that can address this." Blackmores Acti-Life Protein Powder Plus is a creamy vanilla flavoured supplement that helps nutritionally support muscle strength and healthy bones, helping to regain power and agility. The protein powder contains whey protein concentrate, one of the most digestible sources of protein, plus calcium, magnesium and vitamin D. Acti- Life Protein Powder Plus and a resistance exercise program may assist in working towards the ultimate goal of quality of life. Acti-Life Protein Powder Plus should be consumed in conjunction with a nutritious and varied diet. Blackmores Acti-Life Protein Powder Plus is available at supermarkets, pharmacies and health food stores for RRP $22.95. For more information about Acti- Life Protein Powder Plus or to speak to a qualified naturopath call Blackmores' free Advisory Service on 1800 803 760 or visit blackmores.com. YOUR HEALTH A healthy diet As we grow older, a healthy diet isn't just important for heart health and weight management – it's also vital for muscle health. And there's one key ingredient that we need to support our muscles: protein. The importance of protein Research suggests that if we fail to meet the recommended daily intake of protein, we may be at risk of losing muscle over time. Evidence suggests people who maintain higher intakes of high quality protein are better able to maintain muscles and strength. Trying to lose weight? If you restrict your energy intake and go on a low fat diet to shed those extra kilos, you may actually be losing muscle. So if you want to lose weight as you age, the secret is maintaining protein intake, from a high quality source, to maximise muscle retention. This allows you to preserve strength and function, while shedding unwanted body fat. Amino acids: the building blocks of protein To help keep your muscles in good order you need key nutrients that assist in repair and growth – in particular, certain critical amino acids which are derived from dietary protein. Amino acids are the key constituents of the protein in your muscles and in protein in food. Just like vitamins, certain essential amino acids need to be provided in the diet

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